Netgear is announcing a range of new business networking products at CES 2021, a major consumer technology showcase that will only be available online this year. You heard right.
The consumer networking equipment manufacturer has an entire line of small and medium-sized businesses (SMB) products to showcase at a virtual CES event. This is a sign that CES has come to represent all technology, not just consumer products. Netgear, a 25-year-old company, does business not only with consumers, but also with 15 million companies.
“More and more crossover products for business applications are being showcased at CES,” Doug Chung, senior product line manager for wireless and storage, told VentureBeat. “And this year you will see a new crop of products for work from home. For better or worse, people are being forced to work from home and this paradigm shift will become permanent in the coming years. ”
The products are targeting trends such as the consistency of work from home, the rapid adoption of Wi-Fi and the endless need for more speed and coverage, and the rise of video on networks. For home business users, Netgear has routers and companion satellites that extend range, switches for wired connections, and high-performance Wi-Fi.
These products help us keep up with the need for more bandwidth and reliable Internet connections. Gigabit Ethernet speeds are commonplace now, and 5G products and fiber optic networks are under development. There are few of them.
“You are seeing a huge surge in demand,” Chung said. “It’s almost like a perfect storm. China is trying to get as many chips as possible. You have an influx of people working from home. We continue to see this demand unabated. Supply restrictions will not decrease until mid-2021. ”
Netgear unveils its indoor and outdoor Wi-Fi 6 WAX610 and WAX610Y hotspots at 2.5 gigabits per second. They have WPA3 security built in. By adding additional security features, Netgear can help make home products as secure as enterprise-class products.
The company also has locally managed Wi-Fi 6 hotspots and a new family of Netgear Plus switches for connecting wired devices to the network.
Netgear also has Netgear Insight 6.0 software for managing devices in multiple locations from a single dashboard. And it has new gaming routers, Orbi Wi-Fi 6 extenders, and Wi-Fi 6 cable modems.
The Orbi Pro WiFi 6 Tri-Band Mesh System (SXK80) is considered an office-in-a-box for the home — with a router, switch, and Wi-Fi hotspot in one device. Satellites can also extend network coverage throughout your home while maintaining high speeds.
Netgear has revamped its Wi-Fi 6 product line to help bypass bottlenecks in the home, as well as repurposing enterprise home products and creating brand new home products.
“It’s like your booth is now in your home,” Alexandra Mehat, director of product marketing for Netgear, said in an interview.
The Nighthawk Pro Gaming RAXE500 Tri-Band Wi-Fi Router can transfer data at up to 10.8 gigabits per second and uses software to optimize your internet connection so you can play games without too much lag.
It uses Wi-Fi 6 and the new 6 GHz spectrum that is now available for Wi-Fi signals. This gives it 200% more spectrum available than 5GHz and 2.4GHz dual-band Wi-Fi.
“We are also seeing applications become more and more bandwidth intensive,” Ravindra Bhilav, director of product management at Netgear, said in an interview. “4K is pretty common these days – almost every TV is 4K and there is a lot of content available. 8K TVs are not far behind. Wi-Fi 6 is great for improving efficiency and increasing bandwidth, but it still comes with limitations. The 5 GHz channels are congested. The 6 GHz frequency has opened, which has become much cleaner and wider. “
But the 6 GHz band only works with new products that are meant for it right now.
Netgear will also have consumer goods, Bhilav said, including 5G hotspot devices that can give you more security, as well as an alternative broadband connection in case your standard wired connection gets too crowded or out of order. According to him, about 42 million people in the US still do not have a good Internet.
“As a backup, you only enable this when your internet connection is down,” he said.
Netgear’s 5G mobile hotspot, which launched with AT&T last year, can support Wi-Fi 6 and switch to more expensive 5G mobile networks when needed.
If you can’t use 5G, it also has 4G LTE alternatives in the form of a Nighthawk 4G LTE WiFi 6 router and a Netgear 4G LTE modem.
“It will make optimal use of cellular broadband only when needed,” Bhilav said.
Netgear also showcased its latest Netgear Smart Parental Controls technology. It’s an easy way for parents to manage, track and control the content their young children and teens see on the Internet. It is an effective management system for monitoring children on all the devices they use in the same home.
Intelligent Parental Controls provide parents with data on their kids’ activity – from time of use to website history – so they can have healthy conversations and long-term skills in managing their online activities.
The companion app My Time allows kids to manage their screen time according to parental guidelines.
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