Ubisoft is making the Star Wars game that EA couldn’t

Ubisoft creates an open world Star Wars gameLucasfilm Limited and Ubisoft made the announcement this morning., and you can read all the known details in our history right here. Electronic Arts, publisher of Star Wars Jedi: Fallen Order, continues to release star Wars games too. But the exclusivity agreement with Walt Disney is not renewed. So what’s going on here? The simplest explanation is that Lucasfilm wants games that Ubisoft makes, but EA doesn’t.

We don’t know much about Ubisoftsoft’s Star Wars. The publisher began negotiations with Lucasfilm over a year ago. Circumstantial evidence of this includes EA’s downsizing of one of its Star Wars projects to release a smaller Squadrons game by the end of 2020 (and prior to this announcement).

But Ubisoft and Disney still don’t publicly talk about the exact structure of the game. However, one thing is clear: Ubisoft’s Star Wars game is what Lucasfilm wanted from games, and EA was unable to fulfill it (either due to lack of will or lack of opportunity).

Developer Ubisoft Massive Entertainment is renowned for its special brand of Tom Clancy’s The Division enduring online experience, and that’s what Lucasfilm has always envisioned to get from EA. But that did not happen.

EA knows a lot about creating big budget projects and knows how they can go wrong (Anthem, Battlefield V, Mass Effect: Andromeda). It looks like it scared the company of almost any risk. However, Ubisoft has spent the last decade investing in infrastructure and institutional knowledge to effectively create giant open worlds. And he uses that to create his Star Wars game. Hopefully he does it without the sexual misconduct and discrimination that Ubisoft suffers from.

Disney can’t let its weakness in gaming continue

The economic pandemic has hurt some businesses more than others, and Disney knows this better than most. Its movie parks and theme parks have been hit hard by social distancing. In the meantime, Disney watched as Nintendo, Sony Interactive Entertainment, Activision and others reap huge profits from the growth in game sales. Even Electronic Arts shares were trading at near all-time highs earlier this year.

This likely made Disney realize that it needed more presence in games, which was a potential factor in accelerating discussions with Ubisoft. Disney also announced this week that it is launching Lucasfilm Games as a publishing label. He even works with Bethesda and Machine Games to release Indiana Jones a game.

These moves are signs that Disney knows it needs to do more with its real estate in a lucrative gaming business. And to get the most out of publisher partnerships, she needs games that can make a lot of money over time. Nothing will turn into Fortnite, but it’s a model. And Disney would rather launch it themselves than license their Epic Games characters to the end of the century.

It’s good that EA will continue to release Star Wars Jedi: Fallen Order games. These impressive single-player games are key to keeping many people in awe of the ambiance and characters of the various Lucasfilm hotels. Machine Games will probably fill this role with its Indiana Jones adventure.

But the real goal is to create Disney projects that can run continuously and bring players back to spend money for years. The only idea was to start better than Square Enix Marvel’s Avengers.

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